Industry Case Study

How Should an Interior Design Firm Build Its Website? Portfolio, Site-Measurement Booking and a Clear Quote Process: Starter NT$15,000–50,000, Standard NT$120,000–250,000, Advanced from NT$350,000

2026.10.11 · 38 views
How Should an Interior Design Firm Build Its Website? Portfolio, Site-Measurement Booking and a Clear Quote Process: Starter NT$15,000–50,000, Standard NT$120,000–250,000, Advanced from NT$350,000
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Clients of interior design firms usually look at work first, price second and only then pick up the phone. This guide gives design firm owners a must-have feature list, where useful extras end and waste begins, three budget tiers, industry-specific regulatory and photo licensing points, and ScriptWalker's matching packages. ”

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Short answer: An interior design website rests on three things: a portfolio filterable by style and floor area, online booking for site measurement, and a page that explains how you charge. Budgets fall into three tiers: starter NT$15,000–50,000, standard NT$120,000–250,000 and advanced from NT$350,000. Most firms of 5–15 people only need the standard tier.

Many interior design owners share the same frustration: their work lives on Instagram and Facebook, the first message from every prospect is "roughly how much for 30 ping (about 100 m²)?", and after finally booking a site measurement they discover the client's budget is half of what's needed. A website isn't meant to replace social media; it explains style, price range and process up front, so the people who reach out have already filtered themselves.

Must-Have Features for an Interior Design Website

Bottom line: portfolio, measurement booking, pricing explanation and contact details are all essential.

  • Filterable portfolio: filter by style (Scandinavian, Japanese, modern), floor area, space type (residential, commercial) and budget band, with condition, size and duration for each project.
  • Measurement booking form: collect district, floor area, building age, budget range and target move-in date, then notify the designer automatically.
  • Pricing and process page: measurement fee, how design fees are charged (per ping or fixed), construction payment stages and the steps from measurement to completion.
  • Before-and-after comparisons: side-by-side photos persuade far more than a single finished shot.
  • Google Business Profile and review links: the first impression when people search "interior design + district."

Useful Extras vs. Waste

Bottom line: build features that improve inquiry quality first; 3D showpieces can wait for phase two.

FeatureVerdictWhy
Budget estimator (area × style × condition)UsefulFilters out inquiries with big budget gaps
Project progress portal (clients log in for photos)UsefulCuts "how far along are we" calls
360° or 3D toursDependsGood for high-end projects but slows pages
Weekly in-house blogWaste (if nobody writes)An empty blog hurts more than it helps
ChatbotWasteA LINE Official Account already handles this

Three Budget Tiers

Bottom line: the gap comes mainly from how the portfolio is managed and whether there is a client area.

TierBudgetScopeTimeline
StarterNT$15,000–50,0005–8 page brand site, static portfolio, contact form2–4 weeks
StandardNT$120,000–250,000Portfolio back office and filters, measurement booking, pricing page, basic SEO5–8 weeks
AdvancedFrom NT$350,000Adds budget estimator, client progress area, LINE notifications, CRM integration10–14 weeks

Budget another NT$10,000–40,000 a year for domain, hosting and maintenance. With so many photos, insist on compression to formats like WebP; otherwise homepage images slow down LCP and mobile visitors leave before the page loads.

Industry-Specific Points

Bottom line: confirm regulations, photo rights and personal data handling before launch.

  • Interior renovation business registration: under Taiwan's Building Interior Renovation Management Regulations, firms doing renovation work must register with the authorities (see the National Land Management Agency). Showing your registration number reassures clients and heads off questions about qualifications.
  • Photo licensing: if a photographer shot your finished projects, the contract should allow website and ad use; get homeowners' consent too, and avoid house numbers or family portraits in frame.
  • Advertising claims: claims like "cheapest in Taiwan" or "guaranteed no extra charges" may breach Fair Trade Act rules on misleading ads if you can't prove them.
  • Personal data: booking forms collect addresses and phone numbers, so include a privacy notice and limit access to the assigned designer.

FAQ

How much does an interior design website cost?

Most land at NT$120,000–250,000. A showcase-only site is about NT$15,000–50,000; a client area and estimator start at NT$350,000.

We already have Instagram. Do we still need a website?

Yes. Social media drives exposure; the website explains pricing and process and is what Google and AI search cite.

How many projects should the portfolio show?

At least 8–12 covering your main styles and sizes. Listing area, duration and budget band for each beats posting 50 photos.

Should we publish prices?

Publish price ranges and how you charge, not fixed quotes. That alone cuts inquiries with big budget gaps.

ScriptWalker's Interior Design Website Packages

Bottom line: we build everything from starter brand sites to client portals, and you can launch in phases.

At ScriptWalker (a Taiwanese custom development studio specializing in Laravel and Flutter), websites start at NT$15,000, and the portfolio back office, measurement booking and pricing page belong to the standard package. For client progress tracking, LINE notifications or CRM integration, system features start at NT$80,000, or we can build a client app from NT$150,000. Maintenance starts at NT$2,000 per month, including help updating the portfolio.

Next Step

Not sure which tier your interior design website needs? Bring your current portfolio link for a free 30-minute consultation, and we'll tell you which features you don't need yet:

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