Short answer: A detailing or ceramic coating shop's website must first handle price ranges, online booking, work galleries and warranty lookup. A starter site costs NT$30K–80K, a standard version with booking and member warranties about NT$120K–280K, and an advanced multi-location version with an app from NT$400K.
Industry snapshot: many cars, many shops, hard for owners to compare
The customer pool is large, but owners decide based on online comparison and reviews. According to motor vehicle registration statistics from the Ministry of Transportation's Highway Bureau, Taiwan has more than 7 million registered passenger cars, and coatings, protective film and interior cleaning are regular spending for new cars and seasonal care. Most shops still rely on social pages and LINE quotes, and booking a slot takes 5–6 messages.
What owners search on Google: 13 keywords and their intent
Keywords with "price," "recommended" and a city are closest to a sale and deserve dedicated pages.
| Keyword (translated) | Intent |
|---|---|
| Recommended ceramic coating + city (e.g. "Taichung ceramic coating") | High: comparing shops |
| Ceramic coating price, how much is car coating | High: checking prices |
| New car coating | High: deciding before delivery |
| Car wrap price, paint protection film price | High: checking prices |
| Car detailing + city | High: nearby shops |
| Interior cleaning, car odor removal | Medium: specific service |
| Glass coating, headlight restoration | Medium: add-ons |
| Coating warranty, coating maintenance | Medium: existing customers |
Must-have website features
Owners care about price, availability and results, and the site should answer all three directly.
- Services and price ranges: starting prices by vehicle size (sedan, SUV, large vehicle) with the factors that change price.
- Online booking: choose service, vehicle and slot, automatically reserving bay time based on job hours, with LINE confirmation.
- Work gallery: before-and-after photos sorted by model and service.
- Warranty lookup: owners enter the last 4 plate digits and phone number to see job date, product and warranty period.
- Google Maps and business info: embedded map, hours, drop-off and waiting details.
Worthwhile vs. wasteful features
Spend on features that speed up decisions and bring customers back.
- Worthwhile: maintenance reminders (automatic notice 6 months after the job), member vehicle records, online deposits, multi-location bay scheduling.
- Wasteful: 3D car configurators, a self-hosted forum, a store with hundreds of cleaning products (at low volume, use an existing marketplace).
Three budget tiers
Most single shops start with the starter or standard tier and upgrade once bookings are steady.
- Starter NT$30K–80K: brand site, price ranges, gallery, booking form and LINE handoff, live in 2–4 weeks.
- Standard NT$120K–280K: bay-time booking, online deposits, members and vehicles, warranty lookup and maintenance reminders, 8–12 weeks.
- Advanced from NT$400K: multi-location scheduling, technician assignment and performance, a Flutter member app, POS or accounting integration, 14+ weeks.
Tech choices
Booking and warranties are data problems, so the back office matters more than the front end.
- Laravel back office: bays, job hours and warranties are relational data, and booking plugins struggle with "one car occupies a bay for 2 days."
- LINE Official Account plus LIFF: owners book and get reminders without downloading an app, launching about six months sooner than a custom app.
- Payments: collect deposits through ECPay or NewebPay, with refund rules built into the system.
Common traps and how to avoid them
The biggest risks in this industry are pricing, warranties and photos.
- "Lowest price" claims followed by surcharges: may be treated as misleading advertising under Taiwan's Fair Trade Act. Fix: state starting prices and list surcharge conditions.
- Vague warranty terms: "5-year warranty" without maintenance conditions breeds disputes. Fix: show service history and conditions on the warranty page.
- Over-edited gallery photos: Fix: same angle and lighting, labeled with the model.
- Exposed plates and phone numbers: identifiable data covered by the Personal Data Protection Act. Fix: show only partial digits and use tiered back-office permissions.
- No deposit refund rules: Fix: state how many days ahead cancellations are refundable and at what rate.
- Double-booked bays: coating takes 1–3 days. Fix: reserve bays by job hours, not just time slots.
30/60/90-day roadmap after launch
Move bookings into the system first, then bring regulars back.
- 30 days: link the Google Business Profile to the booking page; 80% of bookings online.
- 60 days: upload 3 job galleries a week and build service pages for 3 core keywords.
- 90 days: start 6-month maintenance reminders and track return rate and annual spend per owner.
ScriptWalker's recommended package for this industry
ScriptWalker (a Taiwan-based Laravel/Flutter custom development studio) recommends single shops start with the standard tier's bay booking, warranty lookup and maintenance reminders, using LINE instead of an app. Custom system development starts at NT$80,000, the standard tier typically lands at NT$120K–280K, and maintenance starts at NT$2,000 a month. Competitor A (anonymized) has only a price list and phone number; competitor B has booking but cannot schedule bays by job duration. Those two gaps are the differentiation opportunity.
FAQ
The questions readers ask most often. The first sentence of each answer is the answer.
How much does a detailing shop website cost?
Starter about NT$30K–80K, standard NT$120K–280K. The difference is bay booking, deposits, warranty lookup and reminders.
Does a coating shop need its own app?
A single shop usually doesn't. A LINE Official Account with LIFF handles booking and reminders; consider an app for multiple locations.
Can we list prices on the website?
Yes, as starting prices. List them by vehicle size and explain surcharge conditions to avoid misleading claims.
How do we make warranty lookup safe?
Verify with the last 4 plate digits plus phone number. Show only necessary details and use tiered admin permissions.
Decision checklist and next step
- ☐ 30+ job bookings a month?
- ☐ Bookings often moved because of bay conflicts?
- ☐ Many price inquiries that never convert?
- ☐ Warranty records still on paper or Excel?
- ☐ Want regulars to return for maintenance?
- ☐ Need deposits to reduce no-shows?
- ☐ Two or more locations sharing a schedule?
- ☐ Want to rank for "city + recommended coating"?
Four or more "yes" answers means the standard tier is worth planning. Tell us your number of locations, monthly jobs and current booking method, and we will reply with a recommended package and budget.
- Email: [email protected]
- Phone: 0916-224-047
- LINE: @ufv9089p