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51,200 Events and 22.4% Misfiled as Direct: A Nine-Month AI Overview Tracking Report — and the Three Holes Its Own Author Discloses AI & Automation
2026.08.22 · 84 views

51,200 Events and 22.4% Misfiled as Direct: A Nine-Month AI Overview Tracking Report — and the Three Holes Its Own Author Discloses

A first-party GA4 dataset published Aug 18 claims AI Overviews drove 7.53% of organic sessions, with 22.4% of that traffic misattributed to Direct. But the sample is one transport brand, the signal is not exclusive to AI Overviews, and the numerator and denominator are different units — all three admitted by the author himself

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