Industry Case Study

How Should an Accounting Firm Build Its Website? 6 Must-Have Features and 3 Budget Tiers for Bookkeepers and CPAs: Starter NT$15k–50k, Standard NT$100k–220k, Advanced with a Client Upload Portal from NT$300k

2026.10.21 · 25 views
How Should an Accounting Firm Build Its Website? 6 Must-Have Features and 3 Budget Tiers for Bookkeepers and CPAs: Starter NT$15k–50k, Standard NT$100k–220k, Advanced with a Client Upload Portal from NT$300k
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Most clients of accounting and bookkeeping firms come through referrals, but the first thing a referred client does is look you up online. This guide covers the must-have features of an accounting firm website, what is worth adding and what is not, three budget tiers, personal-data and promotion rules to watch, and ScriptWalker's matching plans and starting prices. ”

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Short answer: An accounting firm website needs at least six features: service pages, fee ranges, team profiles, online booking, tax deadline reminders and secure contact options. Budgets come in three tiers: starter NT$15k–50k, standard NT$100k–220k, and advanced with a client document upload portal from NT$300k.

An eight-person bookkeeping firm gets almost all its clients through referrals. But the owner noticed new prospects often say on the phone, "I looked you up online and couldn't find your website," and then sign with a firm that has one. Every May, during tax season, an assistant takes 20 calls a day asking "where do I send my documents," and clients' invoice photos are scattered across LINE and email, taking 10 minutes to find each one.

Must-have features for an accounting firm website

Must-have features have two goals: reassure referred clients and cut repeat calls during tax season.

  • Service pages: company registration, bookkeeping, corporate and personal income tax filing and business registration, each on its own page so people can find them in search.
  • Fee ranges: for example "monthly bookkeeping from NT$X, adjusted by invoice volume." Buyers want this first.
  • Team and credentials: names of CPAs or certified bookkeepers, registration details and specialties.
  • Online consultation booking: choose a time and topic without back-and-forth.
  • Tax deadlines and document checklists: key dates such as May's personal income tax filing, and what to prepare for each filing.
  • Contact and map: phone, LINE, address and hours, matching your Google Business Profile.

Worth adding vs. not worth it

Add features that save admin time; skip features that only look modern.

Worth addingNot worth it
Client upload portal with per-client foldersLarge homepage animations and background video
Tax articles and FAQs that answer real questionsDaily reposts of financial news
LINE Official Account booking remindersA live chat window nobody answers
English service pages (if you have foreign clients)Four languages at once

Three budget tiers for an accounting firm website

For most firms under 10 people, the standard tier is the best value; build the advanced tier once upload needs are clear.

TierBudgetScopeTimeline
StarterNT$15k–50k5–8 page brochure site, services and fees, contact form2–4 weeks
StandardNT$100k–220kStarter + online booking, article CMS, deadline page, LINE integration6–8 weeks
AdvancedFrom NT$300kStandard + client login, document upload portal, permissions and access logs10–14 weeks

Add about NT$5,000–20,000 a year for domain, hosting and SSL; the advanced tier stores client data, so hosting and backups need a higher spec.

Industry-specific points to watch

The two things to be most careful about are protecting client data and keeping promotion within professional limits.

  • Personal data: ID cards, financial statements and dependent records that clients upload fall under Taiwan's Personal Data Protection Act, so you need encrypted transfer, tiered permissions, access logs and deletion periods.
  • Promotional language: CPAs and bookkeepers are bound by professional ethics rules on promotion. Avoid phrases like "guaranteed tax savings" or "guaranteed no audits," and check your association's rules before launch.
  • Speed and mobile: most clients search on phones, and Largest Contentful Paint (LCP) should be under 2.5 seconds.
  • Peak-season load: bookings and uploads in May can be several times normal, so load-test the upload feature first.

Frequently Asked Questions

How much does an accounting firm website cost?

A starter site is about NT$15k–50k, a standard version with booking and articles about NT$100k–220k, and one with a client upload portal from about NT$300k.

Does a bookkeeping firm need a website too?

Yes. Referred clients look you up first, so you need at least services, fee ranges, address and contact details.

Can we publish our fees on the site?

Yes, as ranges, such as a starting monthly bookkeeping fee adjusted by size. That brings more inquiries than saying nothing.

Is it safe to let clients upload financial documents?

Only with encrypted transfer, access control and access logs. Collecting documents by email is actually riskier.

ScriptWalker plans and starting prices

ScriptWalker (a Taiwanese Laravel/Flutter custom development studio) offers websites from NT$15,000, suitable for a starter brochure site; a standard version with booking and an article back office from NT$100,000; and client upload portals as system development from NT$80,000 per module, with the full advanced tier from NT$300,000. We first look at where your clients come from and your tax-season pain points, then suggest which tier to start with, and we leave features you don't need out of the quote.

Next step

Want to know which tier fits your firm? Bring your current website, or none at all, for a 30-minute chat, and we will list your must-have features and budget range for free.

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