Short answer: an aesthetic clinic website needs doctor profiles, treatment pages, online booking, pre- and post-treatment instructions and clinic details. Budgets run NT$40K–100K for entry level, NT$150K–350K with online booking and a treatment CMS, and from NT$400K with membership and follow-up reminders. Check medical advertising content first: violations of Taiwan's Medical Care Act carry fines of NT$50K–250K.
The real headaches of clinic owners
The most common situation: a beautiful website that brings few new patients because of advertising problems or a clumsy booking flow.
A clinic open for three years has a template site built five years ago, and all inquiries go through LINE. Reception answers 60 messages a day like "how much is this treatment" and "which day is the doctor in." Questions after 10 p.m. wait until morning, and about 30% are lost. The owner wants a redesign but worries: can we show after photos? Can we list prices?
Seven must-have features
An aesthetic clinic website must first answer three patient questions: who treats me, what is done, and how to book.
- Doctor profiles: training, specialty credentials and clinic hours, the first thing patients compare.
- Treatment pages: indications, process, recovery and risks, one page per treatment for search and AI citation.
- Online booking: choose doctor and time, enter basic details, get automatic confirmation and a reminder the day before.
- Pre- and post-treatment instructions: fewer follow-up questions and a record of disclosure.
- Clinic information: registered name, license number, address, phone, transport and parking in the footer.
- FAQ: the questions reception answers 10+ times a day.
- LINE Official Account integration: booking, reminders and aftercare through patients' most-used channel.
Nice-to-haves vs. things to skip
Get booking and content right first; add other features when data supports them.
| Nice to have | Usually unnecessary at first |
|---|---|
| Follow-up and package expiry reminders | A custom app |
| Multi-branch, multi-doctor scheduling | An online skincare shop (extra rules and payment work) |
| Booking source tracking (Google, IG, LINE) | Loyalty points redeemable for treatments |
| Chinese/English/Japanese pages in tourist areas | Large homepage video carousels that slow phones |
Three budget tiers
Most aesthetic clinic websites fit the standard tier: NT$150K–350K covers booking and a treatment CMS.
| Tier | Scope | Budget | Timeline |
|---|---|---|---|
| Entry | Brand homepage, doctors, up to 10 treatment pages, LINE booking button | NT$40K–100K | 3–5 weeks |
| Standard | Online booking, treatment and doctor CMS, reminders, FAQ structured data | NT$150K–350K | 8–12 weeks |
| Advanced | Member area, treatment records, follow-up reminders, multi-branch, source analytics | NT$400K–800K | 12–20 weeks |
Extra: hosting and backups about NT$12K–30K a year, domain about NT$400–1,000 a year, LINE Official Account messaging NT$0–800 a month depending on plan.
Rules specific to aesthetic clinic websites
Content on an aesthetic clinic website is generally treated as medical advertising, so review every page before launch.
- Advertising scope: Articles 85 and 86 of the Medical Care Act set what medical ads may contain and which methods are banned; Article 103 sets fines of NT$50K–250K.
- Before-and-after photos and guaranteed results: health authorities have repeatedly treated these as improper promotion; avoid words like "guaranteed," "zero risk" or "instant results."
- Discount solicitation: limited-time deals, group buys or free treatments may fall under solicitation methods banned under Article 61; present prices as a fee schedule.
- Patient data: medical records and health data are special-category data under Article 6 of the Personal Data Protection Act; collect only necessary fields and encrypt transmission.
This section is general information; before launch, confirm with a medical-law adviser or your local health bureau.
FAQ
Here are the 4 questions readers ask most; the first sentence of each answer is the answer.
How much does an aesthetic clinic website cost?
Entry NT$40K–100K, standard NT$150K–350K, advanced NT$400K–800K. The difference is online booking, a treatment CMS, membership and follow-up reminders.
Can an aesthetic clinic website show before-and-after photos?
Not recommended. Authorities have repeatedly treated them as improper promotion with fines of NT$50K–250K; explain the process and precautions instead.
Can the website list treatment prices?
Fee information can be shown, but avoid limited-time deals, group buys or free treatments, which may count as banned solicitation.
Should online booking be custom or off the shelf?
A single doctor with simple slots can use an existing tool; multiple doctors, branches, membership or reminders work better custom, from about NT$150K.
ScriptWalker's offer
ScriptWalker (a Taiwan custom development studio working in Laravel and Flutter) plans and builds aesthetic clinic websites: brand sites from NT$15,000, systems with online booking and a treatment CMS from NT$80,000, with typical clinic projects at NT$150K–350K. We include an ad-copy self-check list at the design stage and connect booking, reminders and the LINE Official Account in one flow.
Next step
Want to know which tier your clinic website needs? Book a free 30-minute consultation:
- Email: [email protected]
- Phone: 0916-224-047
- LINE: @ufv9089p