Industry Case Study
Websites for Law and Accounting Firms in Taiwan: Ethics Red Lines, 13 Search Terms, Three Budget Tiers and a 90-Day Roadmap
Taiwan had 13,016 practising lawyers at the end of 2025, up from 6,853 in 2013. On the accounting side there are 2,376 CPA firms and 4,107 practising CPAs (Financial Supervisory Commission audit oversight report, September 2025 data), plus more than 4,300 certified public bookkeeper offices. Supply has roughly doubled in a decade while demand comes from 1.715 million small and medium enterprises and a long tail of one-off personal engagements, almost all of whom now Google three firms before dialling anyone. Yet professional-services websites cannot be copied from other industries: Taiwan's Rules on Promotion of Legal Services explicitly forbid stating win rates, client names or past matters, so a banner reading "95% success rate" is already a violation. This piece breaks down keyword structure, must-have features, three budget tiers in New Taiwan dollars, seven landmines with fixes, and a 90-day roadmap.
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